Washing your jeans: If you’re doing it, you’re doing it wrong.

Drops updated

Jeans don’t need to be washed.

I actually heard you gasp out loud but hear me out…

To preserve your Redenim jeans’ย unique character and ensure that their fit and color hold up, we recommend washing them only once every 60-90 days, if that.

Seriously.

But why? It may seem counterintuitive, but your jeans will actually fit better and last longer if you don’t wash them. Think about it. Your favorite jeans are your favorite because of how they fit YOU. Your jeans are designed to take your shape as you wear them and a single wash can wipe away all thatย progress and alterย them permanently. But thatย doesn’t mean you can’t clean your jeans. You just have to know how to clean them properly.

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