Today is International Women’s Day. For us here at Redenim, this is important for a few obvious reasons:
First, we are a company devoted to helping women feel comfortable, confident, and sexy in their own bodies. We strive to take the process of shopping for jeans and remove all the parts that make us feel self conscious, uncomfortable, and miserable.
In addition, we are a female-founded tech company in a startup scene that is notoriously dominated by men. With strong female leadership, the Redenim mission is core not only to what we do, but who we are as a company.
We take great pride in both aspects of Redenim, but there is a greater importance in the context of historical female empowerment. I was shocked to learn that up until 1993, women serving in the US Senate were not allowed to wear pants.Continue Reading "“Women and Trousers”
International Women’s Day 2018"