Today is International Women’s Day. For us here at Redenim, this is important for a few obvious reasons:

First, we are a company devoted to helping women feel comfortable, confident, and sexy in their own bodies. We strive to take the process of shopping for jeans and remove all the parts that make us feel self conscious, uncomfortable, and miserable.

In addition, we are a female-founded tech company in a startup scene that is notoriously dominated by men. With strong female leadership, the Redenim mission is core not only to what we do, but who we are as a company.

We take great pride in both aspects of Redenim, but there is a greater importance in the context of historical female empowerment. I was shocked to learn that up until 1993, women serving in the US Senate were not allowed to wear pants.

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International Women’s Day 2018"

Welcome to the Founder’s Closet where we take you inside the Redenim world for tips, tidbits, and peeks into what we’re up to!

This week, I’m addressing something that’s very near and dear to my heart: how to survive fitting rooms.

We’ve all been there… trapped in those tiny, claustrophobic closets. We know the warped mirrors, the dim lighting, and barely-there doors. And we’ve all had those awkward conversations with fitting room attendants that nothing fits, nothing looks good, and we want to just disappear. 

But there are a few things you can do to make the process easier if you must brave the malls for a chance to try things. Check out my 9 quick tips for surviving fitting rooms and making the most out of your journey to the mall. More after the jump…

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New York Fashion Week kicked off earlier this month and we cannot help but get into it! From the runways to style on the streets, #NYFW is ripe with inspiration as we head into the fall season!


Favorite collections this season:

New York fashion week is only the start to what editors now go by as ‘fashion month’ but it is the best place to kick off from, naturally. With so many collections — day in and day out — it is so hard to narrow down which were our favorites!

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Getting Into… N<sup>o</sup>2

Hey everyone!

Yesterday we felt the temperatures drop here in Austin, Texas for the first time in *months*

And while 75 degrees might still be pretty warm, it can only mean one thing…

Autumn is on the way!

Finally… I don’t know about you but I think I’m ready for cooler temperatures, pumpkin spice everything (I know, I’m basic), but most importantly, an autumn beauty update!

So, without further ado, here are the things I’ve gotten into this week for an autumn refresh that I think you’ll be into too:

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As the founder of a denim company, people ask me all the time: “how many pairs of jeans do you actually own?” So I decided to take stock and share the essential styles in my wardrobe.

From my beloved dark skinny that goes with everything to my vintage Levis for a little throwback style, I opened up my closet to show you the denim I can’t live without.

And here at Redenim, we decided we wanted to share the style love with a GIVEAWAY!

To celebrate our launch, we want to hook you up with your own collection of essential styles with a giveaway of three pairs of premium jeans. A perfect style refresh just in time for fall!

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Welcome to the Founder’s Closet where we take you inside the Redenim world for tips, tidbits, and peeks into what we’re up to!

This week, I’m answering the #1 question I get as the founder of a denim company: How many pairs of jeans do you actually own? See the styles I can’t live without below — right out of my actual closet — and check out more after the jump!

Continue Reading "Founder’s Closet — How Many Jeans Do I Actually Own?"