Today is International Women’s Day. For us here at Redenim, this is important for a few obvious reasons:

First, we are a company devoted to helping women feel comfortable, confident, and sexy in their own bodies. We strive to take the process of shopping for jeans and remove all the parts that make us feel self conscious, uncomfortable, and miserable.

In addition, we are a female-founded tech company in a startup scene that is notoriously dominated by men. With strong female leadership, the Redenim mission is core not only to what we do, but who we are as a company.

We take great pride in both aspects of Redenim, but there is a greater importance in the context of historical female empowerment. I was shocked to learn that up until 1993, women serving in the US Senate were not allowed to wear pants.

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International Women’s Day 2018"

Welcome to the Founder’s Closet where we take you inside the Redenim world for tips, tidbits, and peeks into what we’re up to!

This week, I’m addressing something that’s very near and dear to my heart: how to survive fitting rooms.

We’ve all been there… trapped in those tiny, claustrophobic closets. We know the warped mirrors, the dim lighting, and barely-there doors. And we’ve all had those awkward conversations with fitting room attendants that nothing fits, nothing looks good, and we want to just disappear. 

But there are a few things you can do to make the process easier if you must brave the malls for a chance to try things. Check out my 9 quick tips for surviving fitting rooms and making the most out of your journey to the mall. More after the jump…

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New York Fashion Week kicked off earlier this month and we cannot help but get into it! From the runways to style on the streets, #NYFW is ripe with inspiration as we head into the fall season!


Favorite collections this season:

New York fashion week is only the start to what editors now go by as ‘fashion month’ but it is the best place to kick off from, naturally. With so many collections — day in and day out — it is so hard to narrow down which were our favorites!

Continue Reading "Getting Into No3"
Getting Into… N<sup>o</sup>2

Hey everyone!

Yesterday we felt the temperatures drop here in Austin, Texas for the first time in *months*

And while 75 degrees might still be pretty warm, it can only mean one thing…

Autumn is on the way!

Finally… I don’t know about you but I think I’m ready for cooler temperatures, pumpkin spice everything (I know, I’m basic), but most importantly, an autumn beauty update!

So, without further ado, here are the things I’ve gotten into this week for an autumn refresh that I think you’ll be into too:

Continue Reading "Getting Into… No2"

As the founder of a denim company, people ask me all the time: “how many pairs of jeans do you actually own?” So I decided to take stock and share the essential styles in my wardrobe.

From my beloved dark skinny that goes with everything to my vintage Levis for a little throwback style, I opened up my closet to show you the denim I can’t live without.

And here at Redenim, we decided we wanted to share the style love with a GIVEAWAY!

To celebrate our launch, we want to hook you up with your own collection of essential styles with a giveaway of three pairs of premium jeans. A perfect style refresh just in time for fall!

Continue Reading "Giveaway: Get Your Hands on an Essential Denim Wardrobe"

Welcome to the Founder’s Closet where we take you inside the Redenim world for tips, tidbits, and peeks into what we’re up to!

This week, I’m answering the #1 question I get as the founder of a denim company: How many pairs of jeans do you actually own? See the styles I can’t live without below — right out of my actual closet — and check out more after the jump!

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Getting Into… N<sup>o</sup>1

Do you have a favorite shirt? One that you wear all the time, that feels just right and you cannot live without?

Of course you do!

And so do I… It’s a loose fit black polyester camisole with a v-neck and I wear it ALL. THE. TIME. Shamelessly.

And I got to thinking, I would be DEVASTATED if anything happened to it even though it’s old and wasn’t a particularly grand purchase. I just love the way I look in it.

So I kicked off a hunt for a similar top — as one does — to stock up, just in case.

And what did I find?

At this point I’m sure you’re on the edge of your seats… and I did find an awesome, identical black silk cami online (I have 4 of them on the way). But for some reason this particular search turned up a plethora of really cool things.

And I immediately wanted to share not only the site where I found my new go-to cami, but some of the other things I turned up along the way because I thought you might seriously enjoy it as well.

So, without further ado, here are the things I’ve gotten into this week that I think you might be into as well:

Continue Reading "Getting Into… No1"

 

The first time I tried on a pair of high rise jeans I was skeptical. In the sea of low rise denim that we’d been floating through since the early 2000’s, any fly that zipped up past 8 inches seemed so unreasonable, so impossibly counter-trend that only fashion girls could pull it off.

In my mind, high rise jeans couldn’t possibly be comfortable. How was I supposed to sit? How would my butt look? Would they exaggerate my already short torso making me look like I was willingly subjecting myself to an all-day wedgie?

High rise jeans have front rises between 9 and 11 inches… 11+ being super high. With more and more of these styles making an appearance, I knew I had to at least give them a try.

Skepticism hung in the air around me right up until the moment I pulled a pair of DL1961 Margaux skinnies up over my booty and zipped them to completion just under my belly button. At 9.5 inches, they were the highest rise I’d ever dared to try.

Continue Reading "The rise of the rise: High waist jeans make their comeback"